Setup Day: Friday
The stream does not happen by accident. On Friday afternoon the studio — a 40-square-metre space in central Gothenburg — gets reset. Boxes are lined up by tier. The spin wheel is tested three times. The prize shelf is restocked: vouchers, mystery boxes, free upgrades.
The cameras are fixed-position Sonys, but there is always someone behind the laptop ready to switch angles when the wheel starts to spin.
Saturday Morning
By 10am the team is in. Packing orders from the week gets finished first. Nothing ships with a mistake on stream day — the packing table is cleared and checked before we go live.
The candy bowl goes out at noon. Not for eating — for colour grading the shot. Swedish candy is very photogenic when the light is right.
Going Live
We are live across YouTube, TikTok, and Instagram simultaneously. Japan and Australia tune in early (19:00 JST / 21:00 AEST). The USA and Canada join at 14:00 EST.
The first 20 minutes are usually unboxings of new stock. Then the spin segments begin. Every order placed during the stream window gets a spin. Storm box orders get three.
What the Chat Does Not See
Behind the stream there is a second laptop tracking who has won what, making sure no prize is doubled up. After the stream ends the winning notifications go out within two hours.
If you have not joined a Saturday stream yet — join one. The energy in the chat is genuinely fun.
